Roger Vivier partners with JD for an online store
by Viviane Yang
JD Pet announced its “Five S Pet Caring Plan” on July 23rd at “The One Pet Show” in Hangzhou, focusing on five key service improvements that make it easy for pet owners to find better pet food, products and medical support for their furry friends.
The five “S” respectively represent the following aspects, most of which are pioneers in the industry.
Safe food recommendation: JD Pet has introduced a 3-in-1 quality seal for basic pet food in combination with US, European and Chinese animal food control authority standards, highlighting the best quality products on the platform. form. So far, more than 400 basic pet food products from more than 40 brands have been certified under this system.
Savings with 30-day price protection: For JD Pet’s standalone products with the “30-day price guarantee” tag, consumers can claim the price difference accordingly throughout the year, without having to wait for the price protection privilege that does not exist. is usually only offered during major sales.
Simplified selection most appropriate food: JD Pet is the first platform of its kind that offers a cross-comparison tool for users to choose pet food. The factors included in the comparisons range from nutritional elements such as protein, fat, calcium, phosphorus and others, net weight, shelf life, service commitment, product ratings, review rates positive, etc. So far, the tool has covered 120,000 types of baked, freeze-dried, fresh raw and other staple foods for easy comparison.
Stress-free product return procedure: For food products on JD Pet that are marked as “taste-free”, if pets do not agree with the new food within 15 days of receiving the order and the amount of food remaining is still over 80%, buyers can request a refund. or change of products at no additional cost. So far, more than 8,000 types of products from more than 200 brands, including Myfoodie, Orijen, Royal and many more, have participated in this program.
24/7 online pet health consultation service: In addition to offering pet products, JD Pet has created a dedicated team of veterinarians to provide a free 24/7 online consultation service. Customers can inquire daily about all kinds of pet care related matters in a timely manner. With a simple click on the app, pet owners can talk to certified veterinarians on the platform for guidance on using the right products for treatment or advice on when to go. in an offline hospital.
According to China Pet Consumption Trend White Paper 2021 published by JD.com and iResearch Consulting, China’s consumer pet market is growing rapidly with a size approaching 300 billion yuan by 2020. JD.com has started cultivating business in this field at across the industry chain since 2019 and to date, JD Pet has partnered with over 3000+ merchants in the pet industry and serves over 10 million pet owners.
(vivian.yang@jd.com)