Online jewelry retailer Vanbruun expands to Germany

Vanbruun, a fast growing online jewelry and diamond retailer from Sweden, has expanded into Germany. It is the first foreign market outside of Scandinavia where Vanbruun has launched its online store.

“Germany is a colossal stage for Vanbruun. In recent years we have noticed a great interest in this area and are therefore very happy to finally offer our assortment to the German public ”, comments CEO and founder Victor Halvarsson.

Vanbruun was founded in Sweden in 2013.

Vanbruun was founded by Halvarsson in Sweden in 2013. He was looking for an engagement ring for his wife and realized that “it was a complicated, outdated and very expensive process to find the right diamond and the right ring”. He didn’t find a ring during his search, but he came up with the idea of ​​launching Vanbruun.

Home Try

On April 1, 2014, the e-commerce site went live. Three years later, the company launched the “Home Try On” service, which allows customers to choose a maximum of 3 ringtones on the website they wish to try. These rings will then be sent to a nearby post office and they can be returned after three days by the same route.

Home Try On is available to consumers in Scandinavia, Benelux, Germany, Austria, Estonia, Latvia, Lithuania, France and UK.

In August 2018, Vanbruun expanded to its first foreign market: Norway.

In August 2018, Vanbruun expanded into its first overseas market by opening an online store in Norway. Later that year, the online jewelry retailer launched its new website and in October 2019, Vanbruun expanded to Denmark.