Since Baby’s standard pop-up opened on Black Friday, customers flocked to the Country Club Plaza store, looking for fashion items to help them stand out this season.
“We have something for every girl to suit their wants and budgets,” owner Ashley Donnell said. “They love the variety of goods and their affordability.”
Donnell graduated in fashion merchandising in 2012, then became a wholesale representative for a manufacturer of weddings and proms.
In 2018, she decided to use her degree and start her own business. She was stocking up on produce at a giant wholesale market in Chicago when jewelry by female artists caught her eye.
She was a fan of the Kendra Scott jewelry chain. She decided, however, that if her online store, The Babe Standard, would also focus on accessories, she would carry items from small, female-owned businesses and offer more affordable prices.
The Babe Standard also hosted pop-ups locally in storefronts, as well as in a trailer that she outfitted for street festivals here and in other states.
The new vacation pop-up occupies a prime location at 340 W. 47th St. until January. If sales take off, Donnell hopes to have a permanent location in the Plaza.